As talked about in "The Persuaders" in class today, certain companies have been able to forge a real connection with consumers. Coca-Cola is one of those companies. Here is one of the most classic Coca-Cola commercials that I think most people have seen.
Your previous post is absolutely correct: the whole ethereal, magical thing is really, really hard to pull off.
ReplyDeleteThis ad is a perfect example of a brand getting it just right!