How Life Pressures Affect Consumption

I am half way through dead week at MSU.  Today was the tough day, I had an operations management exam at 10, 5 page critical review for this class due at 12:45, and business law moot court presentation at 3.  I have 4 finals next week, but the rest of this week isn't too bad.  It is funny to watch the consumption changes for students over this time period.  Sleep, food, and fun time all becomes much more optional.  As long as a person cares at all about their grades, they are going to stay very busy.  Priorities in people's lives has a huge effect on their consumption decisions.  Energy drink and caffeinated beverage sales around campus have to be going through the roof this next week and a half.  Marketers can make some great progress if they realize different market cycles such as this.  Knowing and researching your target market is essential to success.  The smart marketers will anticipate things like finals week and make the necessary to changes to consumption expectations and advertisements.  Just a week and half more!!